About Studio Wellbeing

My journey began in 2000 when I joined Rituals as one of the first pioneers to bring the brand to life. Back then, we started with a single store in Amsterdam and an unshakable belief in the brand’s potential. As Creative Director, I had the privilege of shaping the identity of the brand and creating the innovative products and concepts that defined Rituals. Over 16 years, I worked alongside an incredible team, contributing my creativity and dedication to wellbeing to help transform Rituals into the global phenomenon it is today, with over 1000 stores worldwide.

However in 2016 my body sent me a clear message and I found myself in the midst of a burnout. This moment became a turning point, encouraging me to prioritize my own wellbeing and start a deeper, more personal journey to reconnect to myself.

This path to my recovery not only reingnited my passion but also sparked a deeper understanding of the profound impact that wellbeing can have on individuals, organizations and brands. My experience now fuels my mission to support companies and brands in their quest for greater wellbeing.

Using a blend of creative expertise and wellbeing insights, I design revolutionary concepts and experiences that nurture both the body and the mind, helping people reconnect with themselves in a world that never stops.